Privacy Policy

1. Who we are

This policy describes how Prana Estudio ("Prana", "we") processes the personal data of those who visit pranaestudio.com.ar and contact us through any of our enabled channels.

Address: Nuñez 6149, Buenos Aires, Argentina.
Email: info@pranaestudio.com.ar
WhatsApp: +54 9 11 3019-1555

2. Data we collect

• Data you provide voluntarily when contacting us through the form, WhatsApp, email or Instagram: name, company, email, phone number, approximate budget and the content of your message.
• Data collected automatically while you browse: IP address, browser and device type, operating system, pages visited, time on site, traffic source (referral, ad campaign, organic search), approximate location (country/city), and interaction events (clicks, scroll, form submissions).
• Cookies and similar technologies — see section 6.

3. How we use your data

• To answer your inquiries and send quotes.
• To deliver the services you hire and communicate throughout the project.
• For invoicing and tax/accounting obligations.
• To measure how the site is used and improve content and experience.
• For digital marketing and remarketing on third-party platforms (Google Ads, Meta Ads, LinkedIn Ads) where applicable.
• To comply with legal obligations and defend our rights.

4. Legal basis

• Your consent when you contact us or accept analytics/advertising cookies.
• Contract performance when we provide a service.
• Legal obligations (e.g. invoicing).
• Legitimate interest for aggregated analytics and fraud prevention.

5. Who we share your data with

We do not sell your data. We share it only with providers that help us operate the site and the business, under equivalent confidentiality obligations:

• Google LLC — Analytics, Tag Manager and (eventually) Google Ads.
• Meta Platforms Inc. — WhatsApp (contact channel) and (eventually) Instagram/Facebook Pixel for advertising and remarketing.
• LinkedIn Corp. — for B2B campaigns.
• Hosting provider where the site is stored.
• Authorities when legally required.

Some of these providers have servers outside Argentina. In those cases, we work with companies that comply with international data protection standards equivalent to or higher than Argentine law.

6. Cookies and similar technologies

We use three types of cookies:

• Strictly necessary — make the site work (language preference, etc.). No consent required.
• Analytics — we measure traffic with Google Analytics 4 to understand usage and detect issues.
• Advertising and remarketing — when campaigns are live, we may activate Google Ads, Meta Pixel or LinkedIn Insight cookies.

You can reject non-essential cookies through your browser settings or, when available, through the site's cookie banner. Note that disabling them may degrade some features.

7. Data retention

• Form data and correspondence: for the duration of the business relationship and up to 5 years afterwards for legal obligations.
• Tax data: 10 years, per applicable law.
• Aggregate analytics data: up to 14 months by default in GA4.

8. Your rights

Under Argentine Law No. 25.326 (Personal Data Protection) and complementary regulation, you have the right to:

• Access the personal data we hold about you.
• Rectify inaccurate or incomplete data.
• Update your data.
• Delete your data when no longer necessary.
• Object to certain processing, especially advertising.

To exercise these rights write to info@pranaestudio.com.ar specifying the right you wish to exercise. We respond within legal timeframes.

The applicable authority in Argentina is the Agencia de Acceso a la Información Pública (AAIP). You may file a complaint with them if you believe we have not respected your rights.

9. Security

We apply reasonable technical and organizational measures to protect personal data: HTTPS encryption across the site, role-based access to internal tools, and periodic review of permissions and providers.

10. Minors

The site is intended for adults. We do not knowingly collect data from minors. If we detect that we have, we will delete it.

11. Changes to this policy

We may update this document to reflect legal, technical or business changes. The new version will be published on this page with its updated date. We recommend reviewing it periodically.

12. Contact

Questions about this policy or about how we handle your data? Write to info@pranaestudio.com.ar.