Frequently asked questions
Everything you want to know before starting. If we missed something, write us and we'll tell you.
How long does a full branding project take?
A complete branding project takes approximately 45 days. Timing depends on scope, iterations and client responsiveness at each stage.
What's included in a Prana brand book?
Full logo system (versions, usage and restrictions), construction (safety area, minimum sizes, proportions), typography system with hierarchy, color palette with RGB/CMYK/HEX codes, graphic system (resources, patterns, icons), imagery guidelines, and real brand applications as reference for future work.
Do you work with companies outside Argentina?
Yes. We have clients across LATAM and internationally. We work over Google Meet, email, WhatsApp groups and tools like Trello or Notion — we adapt to whatever works best for the client.
Do you do rebrands or only new brands?
Both. New brands from scratch, and rebrands or refreshes of existing ones. We adapt the process to what each project needs.
What's the step-by-step process?
Discovery and briefing, analysis and strategic direction, creative exploration and moodboard, visual identity design, application to real pieces, refinement, and finally file delivery with brand guidelines. Each stage has a client validation point.
What do you need from me to get started?
Company information, project goals, target audience, visual references if you have any, existing material (logo, pieces, site), and basic definitions of scope, timeline and budget.
What payment methods do you accept? Do you invoice in USD?
Wire transfer, Payoneer and crypto. We issue invoice, proforma or whatever the client needs for their jurisdiction. We work in both ARS and USD.
Do you offer monthly support after the project?
Yes. Many clients continue with us under a monthly fee that covers communication pieces, social, decks and general design support. Like having an in-house design team, without hiring in-house.
How much does a branding, a website or a monthly retainer cost?
We work with fees and custom projects. Each quote is built around the actual scope — we talk with you, understand what you need, and come back with a proposal within 48 hours.
Do you work in specific industries?
No. We've worked with brands in healthcare, finance, culture, events, retail, industry and tech. What they share is the need to communicate clearly and build brand consistently.
Got a project in mind?
Tell us what you're thinking. We'll bring it to its best version.